A year ago we launched Free Range Dairy Farmers Milk, produced by nine small, family farms, into selected Asda stores. Following its initial success, the milk was then made available in over 350 stores and sales have more than doubled since early 2017 and, we are pleased to say, are still growing month on month.
The commitment Asda has made to offering Free Range Dairy Farmers Milk to customers has given us a huge boost, helping more and more people to understand the true value of farms like ours and the cows in our fields and enabling shoppers to make a more informed choice about the provenance of their milk. The Pasture Promise logo is helping farmers to win the recognition and value they deserve freedom for cows to graze in fields and delivering healthy milk. We are grateful for your support.
The great tasting whole, unhomogenised milk (blue top) proving just as popular as semi – skimmed. This is something we are very proud of, as people are discovering that not all milk is the same and remember, it is still only 96% fat free but has that lovely creamy taste.